Overview:
The second wave of COVID-19 pandemic resulted in closing of the Anganwadi Centres (wherever the centres had resumed its services recently), significantly reducing the footfall at antenatal clinics/outreach centres. Further, frontline functionaries namely the Auxiliary Nurse Midwives, Anganwadi Workers, and Accredited Social Health Activists have been entrusted the task of contact tracing and supporting the COVID vaccination. As a result, their ability to deliver/reach critical messages to eligible target groups is limited.  As the health and ICDS system is currently overburdened with the task of breaking the virus transmission and achieve COVID vaccination, it is important that partners complement efforts to tap alternate channels to spread critical information on health and nutrition to families. With the support and guidance from key IYCF and Maternal Nutrition partners- Alive & Thrive, UNICEF, and WeCan jointly developed a campaign Breastfeeding is the Best Feeding which included two sets of messages for families and communities i.e. Breastfeeding during COVID-19 and Care for Lactating Mothers. The messages were drawn from the joint communication work undertaken by partners to design flyer on Maternal Nutrition, Breastfeeding, and Complementary Feeding. Since it is a phase-wise dissemination of messages, we are glad to share the phase two messages focusing on the Importance of Complementary Feeding. The joint effort aims to enhance awareness, knowledge, and skills among families and communities to continue core maternal nutrition, breastfeeding, and complementary feeding practices. Read More
Overview:
With India’s reinforcing commitment to address malnutrition, POSHAN Maah 2021 champions the spirit of improving nutritional outcomes for children, pregnant women, and lactating mothers. This POSHAN Maah Message toolkit consists of multi-media collaterals covering key themes related to Mother, Infant, Young Child, and Adolescent Nutrition (MIYCAN) along with the awareness on the need to link agriculture with nutrition through POSHAN Vatikas and bring more focus to food fortification. The Message Toolkit is aligned with the POSHAN Maah guidelines for 2021 by the Ministry of Women and Child Development, Government of India. The aim of the toolkit is to reach maximum number of people as a knowledge based product for improving nutrition and its further amplification of messages on digital media platforms through the POSHAN Maah. The collaterals are in downloadable format or find the open copies that can be used for language translation or individual brandings, if considered necessary.  Read More