With India’s reinforcing commitment to address malnutrition, POSHAN Maah 2021 champions the spirit of improving nutritional outcomes for children, pregnant women, and lactating mothers. This POSHAN Maah Message toolkit consists of multi-media collaterals covering key themes related to Mother, Infant, Young Child, and Adolescent Nutrition (MIYCAN) along with the awareness on the need to link agriculture with nutrition through POSHAN Vatikas and bring more focus to food fortification. The Message Toolkit is aligned with the POSHAN Maah guidelines for 2021 by the Ministry of Women and Child Development, Government of India.
The aim of the toolkit is to reach maximum number of people as a knowledge based product for improving nutrition and its further amplification of messages on digital media platforms through the POSHAN Maah.
The collaterals are in downloadable format or find the open copies that can be used for language translation or individual brandings, if considered necessary. You can access the open files here
Recommended Hashtags that are used in the toolkit and are suggested for further dissemination of messages by Partners :
#DoYouKnow #SwasthyaMantra #WhatToEat #FourMantras
Recommended Tags: @WeCan4POSHAN @BMGFIndia @MinistryWCD @NITIAayog @POSHAN_Official @POSHANsm @UNICEFIndia @NutritionIntl @cfnsnewdelhi @aliveandthrive